To sell effectively on social media, you must first understand your target market and the different segments of the market.
The times have changed. With 3.5 billion users in 2019, social media accounts for nearly half of the planet. To follow trends, a salesperson must understand that today’s customers are not just people who are looking for a specific product or service with full intent.
The visibility of your products and services on social media serves to create a need where there was none before. Social media is also a form of customer service, and it will also give your audience its first impression of you.
Saying goodbye to conventional selling strategies, social media sales and relationship building is touted as the future of new business.
In fact, a sales strategy on social media is part of the arsenal of over 90% of top sellers, according to the report on the state of sales of Linkedin . A lot of money is invested in selling on social media. Not only does your business have unlimited potential to reach audiences all over the world, but you can also convert your followers into loyal ambassadors of your brand. For starters, here are the three most important steps to successfully selling your products and services on social media.
Go where your customers are and make your presence known.
The most important initial step in creating and executing a sales plan on a successful social network is to be visible on social media. Find out where your customers are most active on social media.
By using social media monitoring tools, you can find out where your customers are talking about your brand and similar products and services. It also gives you the opportunity to learn what they are looking for, what they like and do not like , and really engage with your customers and your potential target audience.
While it’s easy to start accounts on multiple social media sites, it’s important to target the sites that will have the greatest impact on your social selling goals. Not all social media platforms will meet the needs of your business.
What is your main target audience? Would you like to reach more teens, mothers, professionals and other businesses? Knowing your target audience will help you focus on the specific social media platforms they attend.
Create value by giving practical advice to your audience.
When it comes to selling on social media, the term “Givers gain” is true. In order to cultivate an audience and bring it to your purchase page, you must first focus on creating value for it. Answer the customer question “What am I winning?” And you can start a mutually satisfying relationship.
If your sales strategy on social media includes only sales messages , it is sorely lacking and may discourage customers instead of engaging them. Create value by understanding customer issues and providing expert advice. This will allow you to build authority while being helpful.
Quality content and information such as video marketing, quality graphics, FAQs, useful guides and more are all forms of quality content. The important thing is that your content must be exploitable and that it must teach something new to your audience.
The more engaging and original your content is, the better your chances of creating value and connecting with your customers.
Take the time to browse the social media platforms you have chosen to find people who talk about your products / services, similar options and the industry.
Use your account to retweet / report relevant information, answer relevant questions in an accessible and friendly manner, and create and share content that may be of interest to them. With this type of personal networking, you can add better relationships and strengthen your network.
Take advantage of your direct messages to build relationships.
A common mistake made by business leaders is to think that the transition from the online user to the customer is transparent, fast and limited to the same social media platform that you have committed to.
The truth is that social media is a great way to connect with people and build a trustworthy network. But establishing a genuine relationship and creating a reminder value requires that you connect to a deeper level.
Direct messages, also known as DM, are a great way to establish and maintain a positive personal relationship. Once you have found a potential customer or complementary brand, identify similar interests or areas where your expertise would be useful. Be friendly and easy in your presentations, then focus on demonstrating your value through constant interaction through DMs and sharing relevant content.
Design a SM that is not arrogant and too enthusiastic. Make a real compliment, then pitch for collaboration, share gifts, or send a thank you note. Sky is the limit ; do not forget to be sincere and helpful.
When it comes to social selling, relationship building takes precedence over lead generation. People like a personal touch. Help them see your brand as real and really interested in them.
Once this is established, listen carefully because people share valuable information without even being asked. This information gives you the chance to have a meaningful conversation and, perhaps, an opportunity to present the right product or service you have and need.
About 70% of consumers who have had a positive social media experience with a brand recommend it to others.
Even if the person or company you’re chatting with does not buy, it’s likely to be a part of your sales by recommending you to your friends and family. Word of mouth is powerful, and it happens even as a result of interactions on social media.
Selling on social media is first and foremost being present. Show your customers who you are and really care about them whether or not they intend to buy from you today.
Every day, consumers make hundreds and thousands of purchase decisions on social media platforms. Whether customers buy from you or not depends on them, but it’s up to you to do your best and present your product / service as one of the best options to meet their needs.