Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among businesses. This is partly due to Google’s reputation and partly because it allows a company executive to control costs . There are many ways that Google AdWords can help you as a business marketing manager, but it takes a few basic instructions to get started and use your full potential as an advertising tool.
The key to successful advertising is to find a method to get your information out to as many people as possible while keeping your advertising costs to a minimum. Click-through advertising (PPC) can be one of the easiest ways to drive traffic to your website and make decent profits with your search engine marketing campaign.
Google AdWords is the most popular form of pay per click advertising for business, partly because of Google’s popularity, and partly because it allows you to control your spending by setting daily caps for each ad.
How CPMP advertising works
With PPC, you only pay when someone clicks on your ad and visits your website. Ads can be placed on search engine results pages (SERPs) or on websites that are identified as being related to your targeted keywords.
The price you pay for each click depends on the amount you are willing to bid for the keywords you have selected and, in Google AdWords , to some extent on your “Quality Score”. The higher your bid (and, in Google, the higher your quality score), the better your chances of having your ad appear at the top of the ads displayed on the page. When managed skillfully, pay-per-click advertising can help you attract potential customers to your website and convert your potential customers into paying customers.
Other ways Google AdWords can help you
Google AdWords is not just a paid advertising medium, it’s also a powerful tool that can be used as an advertising template for your online ads. In addition, as the world’s largest web-based marketing network, Google is a good way to get exposure for your website on the Internet.
You can get information about Google AdWords from almost any search engine result page that Google displays by clicking the Adware link at the bottom of the AdWords home page.
By placing the highest bid on a keyword or keyword phrase, you can get noticed when someone types your keyword in their browser for a Google search.
Google AdWords setup and management
Google AdWords makes paid click advertising easy to manage. You create an account, select potential keywords, write your ad, then place your bid per click and set your daily maximum for your targeted keywords.
You decide whether you want your ads to appear only on Google search pages (Search Network) or on other websites (Content Network – Google AdSense) or both. You can also use site targeting that allows you to select individual websites where your ads will appear.
Your ads are subject to Google approval, but the approval process and the launch of your ads is very, very fast.
There are a lot of sites that want to host your ads, too, because making money with Google AdSense is a source of income. When sites place your Google AdWords ads on their site and a link is clicked, part of your Google AdWords payment is directed to the site publisher via Google AdSense.
Google helps you learn AdWords
Google offers online tutorials that break down information into small, easy-to-understand parts that you can access before you even create your Google AdWords PPC account. Google Adwords works a little differently from standard pay per click (PPC) advertising programs.
Google AdWords features
In addition to the amount you bid for your targeted keywords, other factors can be used to determine the ranking of your ad, such as the quality score, which takes your agreed cost per click (CPC) and then multiplies it by a quality score factor.
Google allows you to specify your preferred position. By using this option, you can specify the highest and lowest acceptable locations for your Google AdWords ad. Your ad will not be displayed at all if it is not ranked at least in your lowest acceptable position.
You can set different position preferences for each ad or group of ads. By using Google AdWords tools, you can get a good idea of how many clicks you can expect for your ad and an idea of the cost of your online advertising campaign. Stopping or pausing a pay-per-click campaign is also very easy and fast.
Conclusion: PPC with Google AdWords
PPC can be an important part of your internet marketing , and in particular, the search engine marketing strategy. You can also take a reasonably priced online course to learn the ins and outs of pay per click marketing to improve your skills. Using an effective Pay-Per-Click (PPC) campaign can lead to increased traffic to your website and increased sales for your business.
Google AdWords has a great set of tools to manage your pay-per-click advertising campaigns. Their online tutorials make it easy to understand, implement and manage your website’s online advertising.
Using Google AdWords is a great learning experience. Because of the ease of use of the tracking features, you can even learn from your Google AdWords errors by seeing which target keywords are converting and which are not.