Tips on personal marketing and strategy
Nowadays, you have to build your own brand. The days when people were working from 15 to 20 years are long gone. You must be an expert on something. The most important task you have today is to be the president of your own brand. The good news is that by using today’s technology, anyone can create their own brand. It takes dedication, consistency and hard work, but it can be done. Personal branding is important when it comes to making yourself known to others. You can use personal branding in several ways:
- Start your own business as an entrepreneur or consultant
- Make yourself known to a company and increase its value as a potential employee
- Build your own credibility for future businesses.
As a brand, you increase your value for others, but only if you build your brand strategically so that others can see that value.
Steps to create your own brand
- Brand Discovery: Who are you? Who are you ? Where is your passion? What do you want your brand to represent? Discovering a brand is really understanding what you want to represent, not just what you want to represent today, but what you want to represent for the rest of your life. Creating a personal brand declaration can help you in this discovery process. This is probably the most difficult step and you may want to ask for the help of your friends, peers and colleagues.
- Personal Brand Development and Strategy: With your personal brand statement, it’s time to start developing your brand. The big news is that it’s a lot easier than it was 5 years ago because we’re going to focus on the digital development of your brand.
What you need
- Your own domain: You will need to buy real estate online. This property will consist of your own estate, preferably your name or something that describes what you are doing. How can you create your brand if you do not have your brand?
- Blog: Create your own website with a blog. Post 2 to 3 posts a week on the blog. An active and effective blog means 2 to 3 messages a week, about 500 to 700 words, discussing topics that surround your brand. Share these messages via Facebook, LinkedIn and Twitter .
- Twitter account: Create a Twitter account with photo. Again, use your name or something that describes what you are doing. You will then want to follow those who are interested in the topics that surround your brand. Engage the dialogue and interact, do not forget, do not just broadcast. Using Twitter, use tools like Twellow to find those who would be interested in the topics your brand represents, it will help you increase your audience and attract them to your brand. I suggest trying to track 5 to 10 a day.
- Facebook profile: Create your own Facebook profile . It must contain a photo (preferably the same one that you use on Twitter), the history of your work and your experiences. Make sure you post the relevant articles on your Facebook page. It’s a great place to let your personality shine through. Invite your colleagues, peers, and friends to join you on your Facebook profile. If you want to keep your Facebook profile private, a Facebook page can be the solution.
- LinkedIn profile: A LinkedIn profile is the digital version of your resume, portfolio and references. Do not deprive yourself of it. Join groups that are relevant to your brand. Answer the questions and be an active participant. Communicate with those who would be interested in your cause or subject.
- Use Quora: A relatively new medium, but a great place to get to know those who care about your brand. Invest time and answer questions. This will help you develop your audience and make your name known. Quora is a great way to showcase your expertise by answering your questions.
You create your brand, so display a recognizable photo on all platforms. If you decide to have a logo created, do not forget to use it to help make your brand known. Now that you have the tools, it’s time to start building. Remember that it will take consistency and dedication, but you can do it.